Modern Essentials selected by David Beckham, H&M
Modern Essentials selected by David Beckham collection for H&M – Spring 2016

Imagine a city where everyone regardless of their gender, age, profession and body shape, dresses like David Beckham? Well, that’s exactly what happens in the latest advert for the launch of the Spring 2016 Modern Essentials selected by David Beckham collection for H&M.

“I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour.” – David Beckham.

David’s timeless style is about mixing the traditions of menswear with fresh ideas that move menswear forward. This season’s range is a perfect example of his timeless style. It includes a selection of his favourite pieces which creates a wardrobe of updated staples and new classics that men can rely upon throughout the whole season.

It was great to wear such sharp pieces from the Modern Essentials range while having such a good time.” – David Beckham.

The commercial, shot by director Fredrik Bond, highlights David Beckham’s role as a style leader to millions of men across the Globe. The film was shot on the streets of Lisbon, where David realises that everyone wants to dress like him. Take a look:

The new Modern Essentials selected by David Beckham collection will be available in two drops – 18 February and 10 March 2016 – in all H&M stores that carry menswear, as well as online.

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