Labrinth with Rolls-Royce Wraith
In the video for his latest single Let it Be, UK singer-songwriter Labrinth features the Rolls-Royce Wraith

[dropcap]L[/dropcap]uxury cars and music videos go hand in hand. The video of Labrinth’s latest single – Let it Be is no exception. The UK singer-songwriter has chosen to feature a Rolls-Royce Wraith in the video for his future chart-topper.

The video tracks Labrinth’s creative process. It features a series of short vignettes that showcase his creativity, work ethic and attention to detail. Talking about the video, Labrinth says:

[pull_quote_center]The video is about applying your own experience and personality into the creation of an ideal. As well as hard work, by adding a touch of creativity, you can create something truly unique.[/pull_quote_center]

These sentiments echo the unique scope for bespoke personalisation afforded to Wraith customers. The Rolls-Royce’s world-class designers and craftspeople work in close-collaboration with their customers to create highly individualised expression of their tastes and lifestyles.

Adding a certain touch of creativity goes far beyond Rolls-Royce’s traditional features and options list.

Talking about the appeal of Wraith to a “new generation of customers”, Marc Mielau (General Manager Marketing) says:

“Wraith’s unique blend of power, style and drama has seen Rools-Royce enter the consciousness of a bold, new generation of customers. Collaborations with cutting-edge artists like Labrinth serve to cast Wraith as a highly contemporary interpretation of timeless Rolls-Royce luxury.”

[quote_box_center]Labrinth’s single Let it Be is available to view globally across broadcast and online channels. His highly-anticipated new album is set for launch in December 2014.[/quote_box_center]