Advertise on the men’s fitness, fashion and lifestyle blog   Finding the right audience for your business can be a difficult task. Get it wrong and you run the risk of losing your market share in this highly competitive industry. If you are a fitness professional and offer products and/or services that would be beneficial to our readers, please read on to find out how you can benefit from an advert on Skinny Muscles. [pull_quote_center]In 2014, Skinny Muscles is expanding its editorial content to include fashion and lifestyle articles for men.[/pull_quote_center] Since its official launch in October 2012, Skinny Muscles has established itself as the blog for skinny guys who want to gain weight, build muscles and look good. In its relatively short existence, the blog has managed to capture a niche audience of loyal readers who are keen to switch to a healthier lifestyle and change their bodies.

ADVERTISING OPTIONS

Skinny Muscles welcomes advertisers from the fitness, fashion and lifestyle industry. The blog offers advertising space in the form of advertising banners, sponsored posts and/or reviews.

BANNER ADVERTISING

LEADERBOARD

Cost: £££ (contact us for price) The advert: A 728×90 banner displayed next to Skinny Muscles’ website logo in the header. The benefits: The Leaderboard is displayed on all pages and articles of the website.

Book a LEADERBOARD

MEDIUM RECTANGLE

Cost: £££ (contact us for price) The advert: A 300×250 banner displayed on top of the website’s sidebar. The benefits: The Medium Rectangle is displayed on all pages and articles of the website.

Book a MEDIUM RECTANGLE

FULL BANNER

Cost: ££ (contact us for price) The advert: A 468×60 banner displayed at the end of each article. The benefits: The Full Banner is displayed on all articles of the website.

Book a FULL BANNER

ADDITIONAL ADVERTISING OPTIONS

SPONSORED POST A sponsored post is either a one-off article or series of articles, depending on your marketing strategy and advertising campaign. It is a preferred format by those who are launching a new service or have a specific message that needs to reach the audiences. Please ask for details.
REVIEW We do, occasionally, publish reviews of products that are sent to us. If you are launching a new product and like us to review it, please contact us for more information and to arrange delivery.

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ALTERNATIVE ADVERTISING OPTIONS If none of the above advertising options fit your marketing needs, please contact us to discuss alternative advertising options.

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READERSHIP, DEMOGRAPHICS AND STATISTICS

The majority of the traffic on Skinny Muscles comes from referrals by the main search engines, including Bing, Yahoo as well as Google. Most of the keywords that bring traffic to the website are associated with skinny guys who want to gain weight, build muscles and fitness models. There is also increasing traffic from people who search for fashion and style.

READERS DEMOGRAPHICS

Gender
  • Male: 62%
  • Female: 38%
Age
  • < 24: 36%
  • 25-34: 24%
  • 35+: 40%
Household
  • No kids: 67%
  • Has kids: 33%
Income (in USD)
  • 0-50K: 53%
  • 50K-100K: 28%
  • 100K+: 19%
Interests
  • Diet and fitness
  • Fashion and cosmetics
  • Technology, science, nature

WEBSITE ANALYTICS

Audience (Google Analytics)
  • Unique Visitors (1-30 Nov 2013): 8,700+
  • Page Views (1-30 Nov 2013): 34,000+
Alexa Traffic Ranks (27 Dec 2013)
  • Global Rank: 583,509
  • Rank in UK: 18,896
Country (Google Analytics)
  • United States: 28.04%
  • United Kingdom: 17.43%
  • Australia: 6.16%
  • Other: 48.37%

PAYMENT FOR ADVERTS

All adverts prices are payable via PayPal and in GBP. You do not need to have or open a PayPal account in order to make a payment. PayPal is a secure online payment system that allows you to pay using any of the major debit and/or credit cards. If you already have a PayPal account you can of course use your existing credit balance to make a payment.

UK ETHICAL BLOGGING

The editorial content on Skinny Muscles and its associated social media profiles complies with the UK ethical blogging guidelines. This is our way to ensure we deliver independent and relevant content to our readers. In accordance with these guidelines, we declare all commercial interests and do not allow payments and/or free gifts to influence the reviews and articles that are published on Skinny Muscles.

REQUEST MORE INFORMATION

If you are looking to advertise on Skinny Muscles, please send your enquiry via our Contact Page. It would be helpful if you include a brief description of your advertising campaign/needs, proposed starting date and duration of your advert as well as your contact details, website address and links to sample banners (if you have any).
If you don’t have any banners ready, please let us know and we can help you with that (additional costs may apply).
If your campaign requires a more targeted approach, please feel free to ask about other options that are not mentioned above.
Please note that Skinny Muscles reserves the right to refuse advertising space to products and services that are not relevant to its readers and editorial content.