The 360Fly is mountable on a variety of different sports equipment: from helmets to surfboards to a tiny tripod.
The 360Fly is mountable on a variety of different sports equipment: from helmets to surfboards to a tiny tripod.

[dropcap]J[/dropcap]ust when you think that everything’s been invented and available to buy, somebody comes up with a product that makes you say: “Wow, I didn’t know they can do that.” Well, that’s certainly the case with 360Fly and 360MicroFly, marketed as “the world’s smallest 360° lifestyle video cameras”.

[pull_quote_center]We believe that the 360Fly and 360MicroFly will change the way consumers view video forever making their footage more compelling, engaging, and immersive than ever before.[/pull_quote_center]

That’s what the president of the company behind the product says. Let’s have a look at these cameras and see how they will change our attitude towards video.

Think of the footage taken with these products as the video version of Google street view. Both the 360Fly and the 360MicroFly are compact, lightweight, 360° HD lifestyle products that will enable both consumers and professionals to capture and share personal experiences in a never before seen narrative.

The 360Fly is mountable on a variety of different sports equipment: from helmets to surfboards to a tiny tripod for the centre of a table. The 360MicroFly is the world’s first 360° single optic lens attachment for Apple and select Android phones.

With unique perspectives and user-controlled points of interest, content generation becomes fun, interactive and seamless from capture to share. 360Fly provides you with a new way to document experiences that current industry standard cameras simply can’t capture.

[quote_box_left]Mount it, wear it, or simply place it and experience the future of video documentation.[/quote_box_left]

Both cameras focus on capturing and sharing life’s moments, allowing recipients to enjoy a unique personal and meaningful experience. The “Fly’s” field of view captures more than 4 times that of traditional cameras, with intuitive design and application interface.

The end users will enjoy a seamlessly engaging experience. Ideal for on the go use, the 360Fly can fit in your pocket and be submerged in water up to 5 atmospheres.

360MicroFly is a smartphone lens attachment that puts a spin on traditional video, offering users the ability to simultaneously record everything around them. It attaches to select smartphones to capture videos that are not only panoramic; they’re also interactive, creating engaging scenes, allowing viewers to control what they want to view. …and they are driven by an easy to use social network software app.

User generated content can be shot, edited and shared using the 360fly iOS and Android app. Users can also share to YouTube, Facebook, Twitter and other social media channels in standard video playback form.

[quote_box_center]Both products are scheduled for release in the summer of 2014 – www.360fly.com [/quote_box_center]